ethics-img1

Business ethics of a trader

Companies with strong ESG practices may avoid fines, lawsuits, and reputational damage, positioning them as better-managed and less risky investments, here's why.
04 November 2025

Introduction

Ethical trading in the securities market involves considering the broader societal, environmental, and economic impacts of trading decisions, rather than focusing solely on financial gains. This approach is gaining traction, especially in international trading contexts. Ethical considerations are essential in all forms of market trading, and proprietary (prop) trading is no exception. Unlike traditional trading firms, prop trading firms operate for their own profit rather than on behalf of clients. This unique business model introduces distinct legal and ethical challenges, including managing risks, avoiding conflicts of interest, and adhering to regulatory standards. Below, we explore the key challenges in the prop trading sector and how firms can address them effectively.

Image
ethics-img1

Source: firstfinancial.com.au/

 

Key Ethical Considerations

Professional Investors

Professional investors, such as mutual fund managers and institutional traders, are bound by fiduciary duties to act in the best interests of their clients. Their actions—whether buying, avoiding, or shorting securities—must align with these duties. Public disclosures are standard but typically devoid of promotional intent. Regulatory oversight ensures that their decisions adhere to ethical and legal standards, limiting opportunities for unethical conduct.

 

Retail Investors

Retail investors enjoy greater autonomy, operating without fiduciary obligations. They can buy, avoid, or even short securities for financial gain, personal preferences, or self-interest. However, this freedom comes with ethical gray areas, particularly when their activities influence market dynamics.

  • Buying and Avoiding: These actions rarely pose ethical dilemmas. Retail investors are free to choose securities based on personal beliefs, financial goals, or values, such as avoiding stocks linked to tobacco or fossil fuels.

  • Short-Selling: While short-selling is a legitimate strategy that contributes to market efficiency, its ethical implications become murkier when conducted publicly to influence others. Encouraging collective action to drive down a stock’s price, potentially harming the underlying business, raises questions about market fairness and societal impact.

The Role of Ethics in Trading

Ethical trading has become a cornerstone for businesses and investors seeking to align their activities with broader social and environmental objectives. Rather than focusing solely on profit maximization, ethical trading addresses the wider impact of trading activities on workers, local communities, and the environment. This growing focus underscores the interconnectedness of global trade practices and their societal and ecological consequences. By adhering to ethical standards, companies and investors can uphold human rights, align with international labor norms, and contribute to sustainable development globally. Such practices mark a pivotal step toward a trading ecosystem rooted in equity and accountability.

 

Common Ethical Challenges in Securities Trading

1. Insider Trading

The use of non-public, material information to gain an unfair advantage in the market is both unethical and illegal. Insider trading undermines market integrity and erodes trust among investors.

 

2. Market Manipulation

Practices such as artificially inflating or deflating stock prices to mislead investors violate ethical standards. Examples include pump-and-dump schemes and spoofing.

 

3. Conflicts of Interest

Traders may face situations where personal interests or external pressures conflict with their professional responsibilities. Ethical decision-making requires prioritizing the interests of clients and the market over personal gains.

 

Regulatory Framework and Compliance

 

Role of Regulatory Bodies

Organizations such as the Securities and Exchange Commission (SEC) in the United States, the Financial Conduct Authority (FCA) in the United Kingdom, and similar entities globally, enforce regulations to promote ethical trading practices.

 

Key Regulations

  • Prohibition of Insider Trading: Ensures that all investors have equal access to material information.

  • Market Surveillance: Monitors trading activities to detect and prevent manipulation.

  • Reporting Obligations: Requires traders to disclose significant transactions and maintain transparency.

 

Compliance Programs

Effective compliance programs help traders adhere to regulatory standards by providing training, establishing internal controls, and implementing monitoring systems. These programs minimize the risk of unethical behavior and protect both traders and the firms they represent.

 

Consequences of Non-Compliance

Violations of ethical or regulatory standards can result in severe consequences, including:

  • Financial penalties.

  • Reputational damage.

  • Legal actions, such as civil lawsuits or criminal charges.

  • Suspension or revocation of trading licenses.

 

Understanding Sustainable and Ethical Investing

What Is Sustainable Investing?

Sustainable investing focuses on allocating capital to companies committed to sustainability while remaining financially lucrative. These companies aim to minimize harm to the environment and society, avoiding practices like child labor, pollution, or human rights violations. Instead, they prioritize renewable energy and socially responsible initiatives.

 

What Are ESG Criteria?

Environmental, Social, and Governance (ESG) criteria provide a framework for assessing a company’s commitment to ethical and sustainable practices. Investors use these ratings to determine the potential positive impact of a company. For instance, companies adhering to ESG principles often avoid unethical practices such as exploiting labor or contributing to environmental degradation.

 

Examples of Sustainable Investing in Securities Trading

Securities traders can incorporate sustainability into their portfolios by supporting industries like renewable energy or socially responsible enterprises. This not only ensures profitability but also contributes to creating a better future for society and the environment.

 

Image
ethics-img2

 

Source: www.etoro.com

 

Can Ethical Investing Be Profitable?

Ethical investing can be financially rewarding. Research has shown that ethical funds often perform as well as, if not better than, traditional funds. For instance, in 2019, 66% of sustainable funds outperformed their conventional counterparts, according to Morningstar data.

 

Companies with strong ESG practices may avoid fines, lawsuits, and reputational damage, positioning them as better-managed and less risky investments. During volatile periods, such as the early months of the COVID-19 pandemic, ESG funds demonstrated resilience, with 24 out of 26 ESG index funds outperforming their traditional counterparts in Q1 2020.