Stocks The Coca-Cola Company - [KO]
The Coca-Cola Company is an American multinational corporation that specializes in the production of consumer goods, central among which is the sweet soda of the same name. The headquarters of Coca-Cola is located in Atlanta - the city of the company's founding.
How to buy shares of Coca-Cola?
If you thought about investing in shares and your choice stopped at The Coca-Cola Company - we can definitely support your decision. We have a little hint: in order to buy shares of a particular company, you need an intermediary between you and the stock exchange. For example, the company Fondexx provides its clients with the opportunity to trade and invest in the American stock market. More detailed information on opening an account can be found by consulting with the manager.
History of the establishment
The first step to creating a global brand was the invention of the original Coca-Cola drink in 1886. Pharmacist John Stith Pemberton invented the drink as a means to relieve headaches and tonic, and the original composition of the drink is probably known to everyone today. The creation of the company itself took place in 1892, when an American businessman bought the formula of the drink and the Coca-Cola brand, so in just a few years the drink was sold throughout the country. Throughout its history, the company has had many owners, each of whom developed both its own Coca-Cola brand and expanded the company's influence in the world.
The last 30 years are particularly important for the brand, as it was then that there was a significant expansion of The Coca-Cola Company's line of brands, each of which was already popular in a specific country or region. Agreements on the acquisition of shares of brands allowed the company to expand its influence around the world and skillfully adapt to the requests and needs of different groups of consumers.
A period of rapid development
In 1919, the company went public and in the same year a deal with rival Candler Enterprises took place. Its acquisition made Coca-Cola the absolute market leader, so in addition to the strategic importance of the deal, it also had a positive effect on the quotation of Coca-Cola shares and the value increased rapidly.
Interesting fact
As you know, the formula of Coca-Cola soda is still kept a secret, which adds media attention to the brand and only multiplies legends and rumors about the composition of the drink. It is also worth adding that the Coca-Cola company made its invaluable contribution to the modern mass culture of winter holidays, because for the first time the image of Santa Claus, in its modern form, appeared in the advertising campaign of Coca-Cola in the 30s of the last century. Most marketing experts consider Coca-Cola's advertising strategy one of the most successful in the history of marketing.
Investment attractiveness
Since Coca-Cola is one of the most famous public companies in the world, KO shares are therefore very popular. In general, it is considered that the strategy of investing in consumer goods is one of the fundamental ones, since this sector of the economy is rather low-volatility, and the demand for most consumer goods is always there, regardless of the global situation in the world.
An important factor in choosing The Coca-Cola Company shares is that the company has been paying dividends to its shareholders annually since 1920, and is also included in the Dow Jones and S&P 500 indexes.
We would like to remind you that when choosing an asset for investment, you should carefully and consistently approach this issue. High-quality preparation, as well as a reasonable calculation of risks and profits - the key to safe and successful investing.